E-Commerce 2012 : Business Technology Society : International Edition 8ED (P)

    For the undergraduate and graduate e-commerce course in any business discipline. The market leading text for E-commerce. This comprehensive, market leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.

1. Introduction to E-Commerce
2. E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
3. Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
4. E-Commerce Security and Payment Systems
5. Business Models for E-Commerce
6. E-Commerce Marketing
7. E-Commerce Advertising
8. Ethics, Law, and E-Commerce
9. Online Media
10. Social Networks and Communities
11. E-Commerce Retailing and Services
12. B2B E-Commerce