Business Research Methods 12ED (P)

    For undergraduate students just learning about research methods or graduate students advancing their research knowledge, each new edition of "Business Research Methods" promises and has continually delivered, not only a teachable textbook but a valued reference for the future. As a mark of its worldwide acceptance as an industry standard, "Business Research Methods" is available in nine international editions and four languages. When you are creating a 12th edition, you don't want to tinker too much with what has made instructors adopt your textbook for their students or what has prompted researchers to use it as a valuable shelf reference. But to ignore change in the research environment would be negligent.

Part 1 Introduction to Business Research
- Research in Business
- Ethics in Business Research
- Thinking Like a Researcher
, etc.

Part 2 The Design of Business Research
- Research Design : An Overview
- Qualitative Research
- Observation Studies
, etc.

Part 3 The Sources and Collection of Data
- Measurement
- Measurement Scales
- Questionnaires and Instruments
- Sampling

Part 4 Analysis and Presentation of Data
- Data Preparation and Description
- Exploring, Displaying, and Examining Data
- Hypothesis Testing
, etc.