| Business Research Methods 12ED (P)The core pedagogy of "Business Research Methods" is based on an understanding that student learners are of three types : visual, auditory, and kinesthetic. |
* ราคาพิเศษเฉพาะเว็บ หนังสือ | 910.00 บาท 864.50 บาท | ![](/Templates/SE-ED_2015/Images/Buttons/cart_detail.png) |
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![](https://images-se-ed.com/ws/Storage/Thumbnails/978125/907/9781259070952.jpg?h=f2bdcf1794639e632289efb9718f4f74&width=37&hight=46) | Business Research Methods 12ED (P) | | |
For undergraduate students just learning about research methods or graduate students advancing their research knowledge, each new edition of "Business Research Methods" promises and has continually delivered, not only a teachable textbook but a valued reference for the future. As a mark of its worldwide acceptance as an industry standard, "Business Research Methods" is available in nine international editions and four languages. When you are creating a 12th edition, you don't want to tinker too much with what has made instructors adopt your textbook for their students or what has prompted researchers to use it as a valuable shelf reference. But to ignore change in the research environment would be negligent.
Part 1 Introduction to Business Research
- Research in Business
- Ethics in Business Research
- Thinking Like a Researcher
, etc.
Part 2 The Design of Business Research
- Research Design : An Overview
- Qualitative Research
- Observation Studies
, etc.
Part 3 The Sources and Collection of Data
- Measurement
- Measurement Scales
- Questionnaires and Instruments
- Sampling
Part 4 Analysis and Presentation of Data
- Data Preparation and Description
- Exploring, Displaying, and Examining Data
- Hypothesis Testing
, etc.
ISBN | : 9781259070952 (ปกอ่อน) 720 หน้า |
ขนาดรูปเล่ม | : 216 x 276 x 24 มม. |
น้ำหนัก | : 1450 กรัม |
เนื้อในพิมพ์ | : 2 สี |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : McGraw-Hill/Irwin |